Refresh and Renew
When did you last cast a critical eye over your website? Is it working hard for you, promoting an immediate response, turning visitors into enquiries and paying customers? An efficient website is an essential tool for the success and growth of your business. Your site should be generating leads and improving sales. If that’s not happening then it’s time to refresh and renew your site.
Technology and design is moving at an alarming rate and a site that looks dated, functions poorly, with no real user journey or call to action will soon send your visitors to your competitor’s site.
I’m a copywriter. I love words. I love writing. However, in an attempt to write well I’ve had to develop an understanding of writing conventions. It’s been a sad journey at times as the intimidation of the grammar and punctuation pedants have often smothered my creative enthusiasm.
Did you have to wade through a comprehensive education in the 1970s? Unfortunately, I did. Perhaps I was incredibly unlucky, but the education I received (I use the term education loosely) occurred at a time when there seemed to be a lapse in the formalised teaching of punctuation. I managed to master the basics; you’ll find an abundance of full stops and capital letters in my writing from yesteryear. However, for anything more sophisticated, it’s been up me to learn how to employ the correct mark. Therefore, I’ve written this piece to offer a sympathetic leg-up to the generation who missed out on understanding the joy of perfect punctuation, particularly the colon and the semicolon.
The Value of a Copywriter
The quality of your website copy can mean the difference between the success and failure of your website. If you’ve commissioned a design firm for a user friendly, responsive, modern site, then you need to make sure that included in the price is the services of an experienced copywriter. It’s essential that the copy on your site is written to grab the reader’s attention and invite them to read on to find out more about your business. Copywriters are trained to communicate detailed information in the most effective way; they do this with passion, flair and confidence.
Are You Savvy With Social Media?
The digital market place moves quickly. With this comes the need for small businesses to identify solutions to meet the needs of consumers who run their day to day lives via their mobile device.
Social media has transformed the way businesses inform, persuade, educate and remind customers of their products and services. The rise of social media has been rapid and in our digital world it’s important to leverage its power as a marketing tool for your business. Utilised correctly social media can become a cost effective and efficient channel for communication and engagement with clients and customers.
Why Bother With Blogging?
In a complex, competitive business world you need multiple platforms to promote your business.
It doesn’t matter what you sell or what service you provide, writing a blog is a key component to the success of your business and should be an integral part of your business plan. Blogging gives you the opportunity to give your company a voice. A distinctive blog packed full of interesting material will help you develop a unique identity. Furthermore, writing a regular blog demonstrates that you have a deep understanding of the business you’re in and it helps build a rapport with your market.
Remodelling and Renovation
We all know a makeover can boost moral but getting the balance right can be tricky. Remember the shocking rejuvenation of Renée Zellweger last year – too much? What about the presence of Jeremy Corbyn during his first appearance as leader – too little?
Breathing new life into your website can be the same as a personal makeover. You need to create a uniqueness that makes you stand out whilst maintaining core principles. Anything too radical may alienate your current customers, however, staying the same means you may get left behind. It doesn’t matter how many boundaries you plan on breaking, always remember the goal of guiding your site visitors through the path of awareness, consideration and ultimately purchase of your products or services.