Refresh and Renew
When did you last cast a critical eye over your website? Is it working hard for you, promoting an immediate response, turning visitors into enquiries and paying customers? An efficient website is an essential tool for the success and growth of your business. Your site should be generating leads and improving sales. If that’s not happening then it’s time to refresh and renew your site.
Technology and design is moving at an alarming rate and a site that looks dated, functions poorly, with no real user journey or call to action will soon send your visitors to your competitor’s site.
A simple, logical, engaging design with buttons in the correct place and successful marketing messaging is essential to compete in today’s digital world. So, start by looking at your site from a customer’s point of view. Visitors need to understand exactly what you do and who you help. If they can’t see that instantly it will only be a few seconds before they click off and go somewhere else. Simplify navigation of your site; too many options, drop downs and links will make visitors feel lost.
Is your site optimised to work across all devices? Statistics indicate that consumers use multiple platforms, accessing sites in a variety of ways, so a consistent experience across all devices is essential. Your design needs to adapt seamlessly to a desktop, laptop, tablet and mobile.
Think of your website as a central hub for your business where you connect with visitors, communicating effectively to convert them into a revenue stream. Offer your visitors something of value. A compelling offer is a primary driver to acquiring customers. Perhaps that might be 10% off their first order or free postage and packing or free valuable advice or information in exchange for their email address.
If you feel your website could work harder for you then contact a web designer who’ll give you a free appraisal of what you currently have. Don’t let your best online asset underperform when it could be attracting, converting and nurturing leads. Refresh and renew your website to help your business grow and improve your income.