Why Bother With Blogging?
In a complex, competitive business world you need multiple platforms to promote your business.
It doesn’t matter what you sell or what service you provide, writing a blog is a key component to the success of your business and should be an integral part of your business plan. Blogging gives you the opportunity to give your company a voice. A distinctive blog packed full of interesting material will help you develop a unique identity. Furthermore, writing a regular blog demonstrates that you have a deep understanding of the business you’re in and it helps build a rapport with your market.
Blogging gives you a chance to describe what you offer, what you think and more importantly, gives you the opportunity to communicate with your customers in a way that other forms of marketing prohibit. By posting regularly your blog will demonstrate that you keep up to date with recent trends in your line of business and when you readily share that information it reinforces your enthusiasm. If you don’t show enthusiasm for your products and services, how do you expect anyone else to do so? A blog relaying your knowledge and understanding of your business gives you credibility and it goes without saying that credibility encourages conversions.
Successful blogs are captivating and reveal a constant source of interesting material so you’ll need to work in an organised and deliberate fashion. With every post you’ve got to grab your audience’s attention and give them a reason to continue reading. A descriptive title with a hint of intrigue will engage your reader. Follow it up with an astute first paragraph and your reader will be hooked. Regardless of your chosen topic, you’ve got to ensure your own style and tone shines through. Whether you are giving some ‘how to’ advice, communicating your brand values or sharing opinions, the most mundane of topics can be appealing if your style and voice is engaging.
The content of your blog has got to be of some value to your reader. You’ll need to craft and shape your post to ensure you’re saying what you’ve got to say as effectively as possible. A blog that demonstrates initiative, inspiration and innovation is a blog that sustains interest and develops a following. Don’t be afraid to set yourself up as an expert in your field; readers stay loyal to a blogger that can enhance their lives in some way.
When you’ve worked hard to produce quality content for your blog make sure you alert traffic to it at every opportunity. You can easily attract an audience via social networks or on your website. The secret to the success and longevity of blogging is to post regularly ensuring that you are consistently giving your reader useful information. Create a community and encourage discussion with a comments box. This gives you the opportunity to develop a dialogue with your followers, inviting interaction and communication. Always respond to comments on your blog even if it’s just to say thank you.
If you’re looking for a closer connection with your clients and customers then start sharing your knowledge, experience and expertise via a blog.